ISPO Part 2: Float airbag video rocks Munich
The European crowd took note this week of the hottest new player in the Euro airbag market: BCA. While we’ve been producing airbags in North America for three years, we only recently got coveted TUV and CE approval to sell them across the pond. At the ISPO show, which ended Wednesday in Munich, Euro retailers especially took notice when we whipped out our secret weapon: footage of our recent airbag save in Colorado. Introducing a new product in a sterile trade show environment is one thing, but showing it working in a violent, real-world avalanche is 100 times as effective. Talk about cred!
Retailers were upbeat, thanks to a banner… Read more

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